Designing Sustainable Relationships

In order to create lasting bonds, we must learn where our audience is headed and how we can meet them there. Insights become opportunities, opportunities become ideas, and ideas are engineered into reality and integrated across multiple brand touchpoints. Throughout this process, we use good to feed other good.

Sustainable Relationships

1. Strategy & Awareness Planning

Every brand needs a plan to sweep consumers off their feet. By infiltrating our audience's tribes, we learn how to speak their language and behave as they do. There, we learn how they interact with our clients' and their competitors' products. This helps us uncover unique insights about their culture. We then develop an actionable plan that's grounded in reality.

Sustainable Relationships

2. Connected Experiences

At CREAFAIR, we create integrated experiences and open channels for conversations that keep humans connected to brands. We develop holistic platforms, campaigns and ecosystems that help brands become a lovable part of their audience's everyday lives.

Sustainable Relationships

3. Insights & Optimization

To ensure effectiveness across multiple brand touchpoints, we test, target and measure the work. By analyzing human behavior, conversation and feedback, your next-gen products and service developments can better meet your consumer's needs. Amplify the positive and correct the negative.

Sustainable Relationships

4. Product Development

A product is no longer something you just hold in your hand, it plays a key role in a deeper ownership ecosystem across channels, communities and services. We believe product development and marketing should be integrated. Every brand's touchpoint is an opportunity to capture feedback and behavior. This enables real people to become stakeholders in your future product development, uncovering new monetization opportunities. For today's consumer it's not what you're buying, it's what you're buying into.

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  • Brand Platform
  • Experience Strategy
  • Integrated Campaigns
  • Social Strategy
  • Media Planning


  • Web Development
  • Social Media and Community Engagement
  • Mobile, Tablets and Devices
  • Touch and Emerging Platforms
  • Digital Publishing Experiences
  • Product Design and Development
  • Applications and User Interfaces
  • Broadcast and Video Production
  • Games and Gamification
  • Retail, Events and OOH
  • Email and CRM
  • Print


  • Web Analytics
  • Social Media Moderating and Reporting
  • Performance Analysis
  • Multivariate Testing
  • Usability
  • Custom Reporting


  • Product Experience Design
  • Product Development and Naming
  • UI Development
  • Prototype Development
  • Product Roadmap
  • Monetization Strategy
  • Social Integration


At CREAFAIR, we find ways to create authentic relationships between brands and consumers — blurring the line between product and service, functional and emotional, physical and digital.

Tribes & Spaces

We believe that people derive their sense of authenticity and identity from their tribes — unique subcultures that bring humans together. In each industry space, we don't just profile and segment consumers, we work to understand common interests and sacred rituals among tribal members. This allows us to create contextual and relevant experiences for these spaces.

Human Needs

Basic human needs are at the source of all consumer behaviors. We work with brands to understand not only the conditions of the consumer, but also their motivations. If we know why a consumer is in a brand's space, we can communicate with and serve them more efficiently.

  • Needs that Move Us

    Some basic needs drive consumers between industry spaces and platforms, affecting our attitudes in those spaces.

  • Needs as Lenses

    Consumers view messages through a series of lenses, including personal memories and tribal values. Emotional needs shape how we perceive brands.

  • Needs that Unite Us

    Common needs and values bring humans together. By identifying commonalities between tribe members, we can create powerful platforms for niche, authentic communication.

Brand Experiences

Consumers expect to stay connected to brands from awareness messages to their postpurchase experiences. For each touchpoint, we design brand experiences that are useful, informative, exciting and powerful for any platform in any consumer space.


Because digital experiences can be quantified in real time, we measure consumer behavior and feedback to constantly improve every experience, brand touchpoint and future product development.

Compound Expertise

  • We became experts at understanding the landscape of:

    • E-Commerce
    • E-Learning
    • Gaming
    • Technology
  • Which taught us how to:

    • Tell a good story
    • Be truthful and authentic
    • Incentiveize participation
    • Simplify the complex
  • And we discovered that this experience can be implemented across verticals:

    • Beverage

    • Toys

    • Consumer Packaged Goods

    • Automotive

    • Mobile Communications

    • Hospitality and Travel


Need to see everything in one place? This page is for you.
  • Strategy and Planning Services

    • Brand Strategy and Positioning
    • Communication Strategy
    • Business Requirements and Planning
    • Ethnographic Research
    • Consumer Insights
    • Persona Development
    • Human Experience Strategy
    • Innovation + Digital Engagement Planning
    • Media Research, Analysis
    • Media Planning
    • Brand Experience Design
    • Social Media Strategy
    • Competitive/Comparative Analysis
    • Metrics Definition, Measurement, Analysis and Optimization
    • Product Design and Development
    • Account Planning and Management
  • Marketing and Advertising Services

    • Branding and Brand Destinations
    • Integrated Campaigns and Platforms
    • Corporate Social Responsibility
    • "BIG Idea" Concept Platforms
    • Media Planning and Placement
    • Retail Touchpoint Experiences
    • Live Event Experiences
    • Advergaming and Gamification
    • Mobile Marketing Programs
    • Social Marketing Programs
    • Email and CRM Marketing Campaigns
    • Rich Media and Banner Development
    • Interactive Campaign Platforms: Viral, Contests, Polls, Sweepstakes, Surveys and Leaderboards
  • Emerging Platforms

    • Touch, Mobile and Gaming Console Development
    • Large Display Brand Experiences
    • Environmental Installations
    • Interactive TV 10-ft Experiences
    • Augmented Reality
    • Kameraflage Display
    • Interactive Game, Widget, and Application Development
    • Digital Out-of-Home and Digital Signage
    • Kiosks and Digital Point of Sale
    • Product Configurators
    • Early Adopter Technologies
    • Digital Publishing Experiences
  • Awareness: Media and Search

    • Multi-Channel, Cross-Platform Strategy
    • Communication Optimization and Customer
    • Experience Integration
    • Online Media Planning, Buying and Management
    • Social Media Campaigns
    • Earned Media / Viral
    • Trafficking
    • Paid Media
    • Search Engine Marketing (SEM) / Paid Search
    • Search Engine Optimization (SEO) and Strategy
  • Social Media

    • Social Analytics
    • Daily "What Happened Yesterday" Reports
    • Data Mining
    • Conversation Monitoring
    • Platform Development
    • Application Development
    • Video Content Production
    • Social Destination and Profiles
    • Community Management
    • Editorial Management
    • Influencer Outreach
    • Campaign Development and Execution
    • Community Platforms
    • Social Tracking and Reporting
  • Website Solutions

    • Website Design and Implementation
    • Brand Marketing and Destination Sites
    • Corporate Websites
    • Self-Service, Support and Ecommerce sites
    • Product Launch and Campaign Microsites
    • Content Management System Design and Implementation
    • Website Performance Optimization
  • Creative, UX, and Content Services

    • Brand Identity and Messaging
    • Content Strategy and Copywriting
    • Concepting and Content Development
    • Advertising Design
    • Visual Design
    • Interaction Design
    • Customer Experience Modeling
    • Information Architecture
    • User Interface Design
    • Audio: Sound Design and Music
    • Broadcast, Motion Graphics, Video and film-based content creation
    • 2D / 3D Illustration and Animation
    • Game Design
    • Print, Packaging and POS
  • Technology Services

    • Technical Architecture Design, Implementation
    • Mobile and Tablet Development (Apps + Web)
    • Desktop Application Development
    • Rich Internet Applications (RIA)
    • Web Application Development (Desktop, Mobile, Web)
    • Web Services
    • E-Commerce and Cross-Channel Commerce
    • Content and Asset Management
    • Cloud Computing
    • Technology Audit and Analysis
    • Integration and Deployment Strategy
    • Agile Design and Development
    • Gaming Platforms: Online, Console and Downloadable, Single and Multi-Player
    • Interactive Video
    • Social Platforms and Applications
    • Product Configurators
    • Single Sign-On
    • Kiosks
    • Maintenance Strategy
  • Delivery Management

    • Requirements Gathering & Management
    • Functional Specification
    • Maturity Planning & Roadmapping
    • Iterative Delivery
    • Agile Design & Development
    • Program Planning & Management
  • Analytic and Measurement Services

    • Custom Social Analytics Platform
    • Quarterly "Deep Dive" Analysis
    • Campaign Performance Measurement and Analysis
    • Actionable Recommendations and Optimization
    • Web Analytics and Custom Reporting
    • Performance Optimization and Multivariate Testing
    • User Testing and Usability Analysis
    • Capacity Growth Planning
    • Social Monitoring, Reporting and Recommendations
    • ROI and Customer Value Analysis
    • 360° Campaign Analysis and Strategy Development
  • Email and CRM

    • Email Marketing Campaigns
    • Campaign Optimization and Multivariate Testing
    • Email Acquisition + Lead Generation
    • eCRM Program Management
    • Loyalty, Promotions and Sweepstakes
    • Direct Marketing / Response